“Who Ya Gonna Call?”
This group of paranormally minded misfits burst onto the film scene in 1984. It has a number of interesting concepts to it, one of which is Entrepreneurial drive. Ok, they decided to go into business for themselves after the college kicked them out, but rather than sit and mope they used what they had and opened their own business.
They took ACTION.
Their motto, and the tagline of the movie was Who Ya Gonna Call? When things aren’t going they way you think. When there are spooky lights flickering in your refrigerator. When the walls are bleeding in the fire station. There was an company prepared for dealing with what went bump in the night and they had a great moment with a client (the snooty hotel manager) who refused to pay their bill.
Dr. Peter Venkman: Now, Let’s talk seriously, now. For the entrapment, we’re gonna have to ask you for four big ones. Four thousand dollars for that. But we are having a special this week on proton charging and storage of the beast, and that’s only going to come to one thousand dollars, fortunately.
Hotel Manager: Five thousand dollars? I had no idea it would be so much. I won’t pay it.
Dr. Peter Venkman: Oh, that’s okay we can just put it right back in there.
Dr Ray Stantz: We most certainly can, Dr. Venkman
Hotel Manager: [Stops Ray] No, no NO! Anything.
[Peter hands the manager a bill]
Dr Ray Stantz: Thank you. We hope that we can help you again.
Not exactly textbook customer satisfaction but it reinforced that the customer had a problem, they solved it and if they hadn’t solved it, it wouldn’t be pretty. How are you educating your customers that you have something they need? Do they know they have a need or a problem? I hope it doesn’t involve as much property damage as the guys caused but perhaps the thought of the repair work involved might be what’s keeping the customer from engaging.
“That’s the way we’ve always done it.”
“That person has worked here for years.” or “We’ve had that client for years.”
It’s about ACTION. Next post you’ll find out what the emphasis on ACTION is and how it applies, or should apply to you.
And remember, don’t cross the streams..